It is factually our business as #SEOs to have a deep understanding of how # GoogleAlgorithm works and be aware of its last updates!
Achieving competitive advantages in the Digital Era became a war against an invisible giant since the element of the traditional marketing mix “place” has lost its meaning being almost replaced by the term “presence”.
Nowadays, innovative media such as blogs, wikis, forums and social networks are widely acknowledged as the new hybrid that joined the marketing mix.
Competitors analysis was never an easy task but now how can an organization monitor and analyze the “presence” of its competitors since there are so many mediums and techniques that a competitor can use to deploy content over the web? And a viral content doesn't always mean a positive content.
Many studies have proven that a negative content goes viral faster than a positive content. The explosion of social media channels has drastically changed the rules of the game for all businesses and organizations. Even businesses with a conservative attitude and late adopters of changes are forced to recognize that conventional methods and marketing strategies became progressively less effective and that greater importance should be paid to the social media marketing.
In March 2018 at the "Keeping Ahead of Change" CONFERENCE, Elena Jnr. Andreou delivered a presentation about what is competitive intelligence, why it is so important and how you can stay ahead of competition.
Want to learn more? Download for free the presentation to get an in-depth information on this topic.
Nowadays, innovative media such as blogs, wikis, forums and social networks are widely acknowledged as the new hybrid that joined the marketing mix.
Competitors analysis was never an easy task but now how can an organization monitor and analyze the “presence” of its competitors since there are so many mediums and techniques that a competitor can use to deploy content over the web? And a viral content doesn't always mean a positive content.
Many studies have proven that a negative content goes viral faster than a positive content. The explosion of social media channels has drastically changed the rules of the game for all businesses and organizations. Even businesses with a conservative attitude and late adopters of changes are forced to recognize that conventional methods and marketing strategies became progressively less effective and that greater importance should be paid to the social media marketing.
In March 2018 at the "Keeping Ahead of Change" CONFERENCE, Elena Jnr. Andreou delivered a presentation about what is competitive intelligence, why it is so important and how you can stay ahead of competition.
Want to learn more? Download for free the presentation to get an in-depth information on this topic.
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