⚽ What are keywords?

If you are about just starting out your digital journey and you had no contact at all with digital strategies you will have to learn first what I call “the digital marketing language”.

Although I had marketing background it was very difficult for me too when I first started, and let me tell you that even though I have been in digital marketing for more than 3 years there is no day that I don’t have to search to understand a term or an abbreviation.

What are  keywords?

So here I will try to simple explain what are keywords.

If I try to define it in terms of SEO I would say: words and phrases used as a reference point and based on which the search engines respond to a “search query”

But this description would work only on AN academic article. For someone that has no experience reading this definition will say:

 Ok...... so what the hell is a “search engine”* and what is a “search query”**

But in simple words the description of keywords is: what the searchers (people that are trying to find an information over the web) type into the search bar.

Let’s say I am in Cyprus and I am interested to find Makita tools. I will go to Google***(see below) and I will type “Makita Cyprus”.

If I will type into the search bar only “Makita tools” most probably the results that I will get would be many links about Makita tools worldwide. 

But if I will type “Makita Cyprus” then Google will try to match the best results that contain not only the word “Makita” but also the word “Cyprus”.

Why are keywords important?

When we create a website or a blog we want people to find them, so we have to create our products, services or articles pages in such a way so  the people can find them. This is what digital marketers call “keywords strategy”. More about “keywords strategy” here.

*Search engine is a software that is programmed to search for information on the World Wide Web. Most known search engines are: Google, Yahoo, Bing.

** Search query* is called what a user does when THEY search for an information, a query that a user enters into a web search engine.

***The reason I am using Google as an example is just because in Europe is the most known and used search engine. (93% of the searches are done through Google in Europe)

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